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Madhya Pradesh Tourism

A State government-run tourism board, Madhya Pradesh Tourism is the central Indian state’s travel website. The state is a treasure house of many ancient heritage destinations, many of them straight out of the Indian history chapter books.

The OBJECTIVE set in for the tourism

  • Established MP Tourism a socially active platform and utilize full potential of social media to engage with fans/followers.
  • Get closer to the customers through dialogue and participation.
  • Make fans aware of all tourism related activities/programs

The SOCIAL MEDIA STRATEGY Developed and proposed to engage with all fans around the clock. Focus on the most important social media channels as it’s the best way to engage with a huge cross-section of travel enthusiasts in minimal time. we have

The following activities is been done –

  • Facebook rebranded completely
  • Engaging content is created
  • Launched Tourism Year 2015 and kick off with photo contest name “Ajab MP ki gazab yaadein” in Facebook
  • Instagram profile set up
  • Social media team set up

CONTENT MARKETING CREATIVES 

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PHOTO CONTEST “AJAB MP KI GAZAB YAADEIN” CREATIVES 

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OUTCOME 

“Ajab MP ki gazab yaadien” Contest have achieved the good result organically in a month.

  • Facebook performance increased from April onwards. 7.6 million impressions in Q2 which is 186% higher compared to Q1.
  • 4.2 million Reach i.e. 225% higher and 318K engaged users with 160% growth from the Q1 quarter.
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